Looking further into Consumer behaviour I remembered work from earlier on in the year and in particular three models we came across:

Howard Sheth:

EKB:

Kotler:

From these three models we can see the simple theory behind consumer behaviour in the EKB model, but the more complex model in the Howard Sheth form has many more inputs to whether a consumer actually purchases a product in the end. The EKB model will be the thought process behind smaller scale items, not of high value where so much thought would need to go into it, like that of the Howard Sheth model.  Items like a new car is where our minds start to function like that of the Sheth model with so many inputs and factors making up our final decision as a consumer, whereas the EKB model is how we will deal with something that is still relatively expensive like a new laptop but not on a major scale where we allow many factors to come into play.


The Kotler model however is like a mixture of the two as some processes in the model relate back to the Howard Sheth model and some from the EKB model, this again means more of a thought process being involved when the consumer is making a purchase.